take a look
where and how
we are what we do
team
We are an ‘Associated Studio of professionals’ with a background in graphic design and traditional communication. Since 2005 we have chosen to put our skills into creating value.
We have fun working in an original and sustainable way. We do things by hand, mainly with human minds. When we use AI, we do so in a conscious way, mindful of the environmental and social resources it consumes.
We work with a light frame, each of our project lives in a “glass box“: a set of instruments shared transparently among the team made up of other professionals and businesses which think and act like us, completing us with their skills
Barbara
I graduated in 1991 at Scuola Politecnica di Design of Milan. Since the beginning I was lucky enough to work in international profile agencies in Milan, London, Paris. In 2004 I founded Yoge in Genova to work as independent designer, since then I put my best energy and my heart in all sort of sustainable projects: no profit, environmentally friendly, organically grown, artistically crafted, weird, totally impossible to realize… but somehow real.
dal ’05 > Founder – Yoge, Genova
98-05 > Senior Designer – Firma, Genova
96-98 > Senior Mac Designer – Brown inc, Londra/Parigi
95-96 > Mac Designer – Springpoint ltd, Londra
94-95 > Junior Art Director – Giorgio Nada Editore, Milano
91-94 > Assistente Grafica – Bianca de Carli e Itaca Milano
Teresa
I studied Product and Communication Design at Politecnico of Milan and Brunel University in London.
After my degree at Politecnico and a firs job in Milan I moved back to London where I stayed a few years among the buzzy creativeness of the international capital.
My wish of coming back to Italy took me to Bergamo where I spent sometime in Editorial Design, eventually I moved back to my home town where I met Barbara and Yoge.
Since 2011 we have been happily working together, enhancing professionality in “considered communication”.
dal ’11 > Partner – Yoge, Genova
10-11 > Senior Designer – Zelaschi, Bergamo
07-10 > Art Director – Campden Media, Londra
05-07 > Graphic Designer – Hothouse Media, Londra
04 > Assistente Grafica – Besanopoli, Milano
Raffaella
I have a degree in literature and an innate passion for social and relationship based economy. For almost 20 years I grew professionally in a big communication agency. As Deputy Creative Director I dealt mainly with both big clients and big projects, often award winning. This left me very little time to take care of my favorite subject, most of the time at night. Today my full time is for those projects. A choice of coherence, passion and satisfaction which I share with very good travel buddies. Eternally optimistic, traveller I am a joyful mother of three with a standing and understanding husband.
dal ‘15 > Partner – Yoge, Genova
95-‘15 > Vice Creative Director – PBCOM, Genova
dal ‘09 > Socio fondatore – Designers Senza Frontiere, Genova
Anya
Anya Ru is a graphic designer and animation director from Saint Petersburg, based in Genoa. In her artistic practice, she combines strong design skills with passion for handcrafted storytelling and traditional techniques. Since 2010 she has worked in the film industry as graphic designer, photographer and film distributor. In 2016, she joined Yoge, where she continues to collaborate on the development of visual identities, cultural projects and communication campaigns. In 2021 she co-founded an independent animation duo AlfaLuma, where she developed and co-directed several animated films that have been screened and awarded at numerous international and Oscar-qualified festivals. She is currently pursuing an MA in Animation at the Estonian Academy of Arts and is expanding her practice in design and visual storytelling.
Patrizio
Yoge’s freestyler, Patrizio is a surgeon with a passion for Art: Illustrator, calligrapher, graphic designer and much more Patrizio is self-educated artist, with many personal and collective exhibition to his credit, among which a continuous collaboration with Punto gallery in Genova where he exposed the result of his artistic researches.
He’s a pupil of Norio Nagayama: japanese calligraphy Master.
Recently he’s experimenting contamination between graphics, illustration and video animation.
2007 > D-segni – Galleria d’arte “Il Punto”
2009 > Imagina Azione – Tormena Editore
2010 > XXV° Anniversary “Viaggiatori nel Tempo” – Palazzo Ducale a Genova.
2010 > Ti porto una poesia di Neruda – Edizione indipendente
2011 > Nascere – Edizione indipendente
2019 > his watercolors win the 55° edition of “Oscar di Bilancio Ferpi” Best Integrated Report
the shelf
Starting in 2025, in collaboration with illustrator @PatCol8, we launched a small-scale publishing project — and more — as an outlet for our creativity.
It’s a space for projects that are entirely our own, uncommissioned, and meant for reading and coloring — all 100% AI-free. Take a look at our “shelf.”
Scribble our series of coloring books: *Zena inta stacca* (available in three languages), the original fable *Lupo&Balena* (Wolf & Whale), and *Infobesity*, featuring a poem by Claudio Pozzani.
Read the Tarot: a deck illustrated with the 21 Major Arcana, based on the iconography of Jodorowsky.
Wolf and Whale
A fairy tale created and illustrated by an artist grandfather and his granddaughter, sensitive and imaginative. Together they have brought to life a delicate and symbolic story that reveals to us how natural and enriching friendship is, even in diversity.
Features
17.8×25.4 cm | 24 Pages | Paperback
Wolf and Whale coloring
A coloring fairy tale, outside the box. Created and illustrated by an artist grandfather and his granddaughter, sensitive and imaginative, together they have brought to life a delicate and symbolic story that reveals to us how natural and enriching friendship is, even in diversity.
The practical pocket-sized format and the text in Italian and English also make it a useful tool for those learning the language.
Instructions for use
Disconnect all devices, including your mind. Activate only your hands, let gestures and colors flow.
Give yourself a space to go… beyond the lines.
Features
10.5×15 cm | 28 pages
Genoa in your pocket
Lose yourself in the “caruggi” (narrow alleys) to discover Genoa with a pocket-sized coloring book, and learn interesting facts about one of the European cities richest in history and secrets.
Designed entirely by humans who share the urgent need to disconnect from the digital world. The dual language also makes it ideal as a gift for friends from out of town.
Instructions for use
Disconnect all devices, including your mind. Activate only your hands, let gestures and colors flow. Give yourself a space to go… beyond the lines.
Features
10.5×15 cm | 28 pages
Earth tarot
We went and made ourselves a deck! Because even if it’s increasingly difficult to predict the future… both our personal one and that of the Planet, everyone holds the cards to interpret it and make it a little better!
That is why, together with Anya Ru and the fantastic illustrations by Patcol8, we created “I Tarocchi della Terra”.
The 21 major arcana in the Marseille style are dedicated to those who, like us, build the future every day with skills, heart, and a pinch of stubbornness.
Features
6×9 cm | 21 major arcana
infobesity / the march of the shadow
The first of our coloring books, designed entirely by humans who share the urgent need for times and spaces to disconnect from the digital world, in order to recover a real, spontaneous dimension.
Instructions for use
Disconnect all devices, including your mind. Activate only your hands, let gestures and colors flow. Give yourself a space to go… outside the lines.
Poetic Coloring Book
10.5×15 cm | 32 pages
Classic Coloring Book
13.4×21.6 cm | 34 pages
the thoughts of pepe the dog
Those who know us know that the creative director of Yoge wears a grizzled fur coat and wanders around on all fours among the desks, asking for cuddles in exchange for insights and good vibes for our graphic projects. This little book is dedicated to him; it is the least we can do to thank him for many years of loyalty and dedication.
Features
17.7×25.5 cm | 75 pages | Paperback or hardcover
kakebo
Why did we want to design our own version of the famous Japanese home account ledger? Simple: no apps, no impossible spreadsheets, just paper, a pen, and a pinch of good will.
It accompanies you month after month to track income and expenses, to understand where your budget goes, and to set small savings goals.
Because we believe that we also vote with our wallets and that it is increasingly necessary to give oneself a space for reflection and awareness.
To put your finances in order, you can start from here.
Features
13.4×20.3 cm | 173 pages | Paperback
the notebooks
We thought it would be nice to create two notebooks dedicated to “notes”.
Musical notes, for famous songs to try your hand at or for improvised melodies and notes written on the fly on the staff, before inspiration slips away.
Verbal notes, thoughts, reflections — perhaps the more idealistic and radical ones, but still necessary to build a better, fairer world every day for all living beings.
Staff Notebook
21.6×27.9 cm | 104 pages | 12 staves per page
Vegan Notebook
21.6×27.9 cm | 104 pages
